Design and Art Direction
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UNC Physical Medicine & Rehabilitation - Branding

 
 

UNC Physical Medicine & Rehabilitation (UNC PM&R) offers an innovative, team-based rehabilitation approach, in both in patient and out patient settings across North Carolina. Patients benefit from a wide array of coordinated services geared towards improving health, function, and well-being.

 
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As part of the brand exploration I developed a system of shapes based on the current Department of Physical Medicine and Rehabilitation logo. Each shape is an abstract representation of the letters: UNCPMR. The shapes are key elements of the new brand language and are used as patterns, illustrations and image containers.

 
 
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Each shape is an abstract representation of the letters: UNCPMR. The shapes are key elements of the new brand language and are used as patterns, illustrations and image containers.

 
 
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With the use of shapes and movement I wanted to emphasize patient-centered treatment plans that promote and help restore health and function.

 
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