UNC Physical Medicine & Rehabilitation - Branding
UNC Physical Medicine & Rehabilitation (UNC PM&R) offers an innovative, team-based rehabilitation approach, in both in patient and out patient settings across North Carolina. Patients benefit from a wide array of coordinated services geared towards improving health, function, and well-being.
As part of the brand exploration I developed a system of shapes based on the current Department of Physical Medicine and Rehabilitation logo. Each shape is an abstract representation of the letters: UNCPMR. The shapes are key elements of the new brand language and are used as patterns, illustrations and image containers.