Graphic Design and Art Direction
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Morehead Planetarium Branding

 

Morehead Planetarium and Science Center - Rebranding

 

Our challenge was to help Morehead Planetarium develop and embrace a new brand identity, while still keeping it recognizable and in close association with the University of North Carolina. We designed a new logo mark, which added a new sense of functionality and legibility.

 
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The new logo adds more legibility and flexibility. It’s modern yet simple shape allows more ways to explore the new visual system.

 
 
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The color palette is bright and vibrant. In connection with the brand patterns and shapes it allows to form many unique design solutions.

 
 
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