Design and Art Direction



Kasia Konopka

Featured by WELD

I am a passionate and creative Art Academy graduate, with over 10 years of experience in graphic design. 

Through various media, I work to tell the story hidden behind the brand and create a unique design experience. I direct and execute brand strategies working closely with a team of copywriters, photographers and illustrators. 

- Branding
- Advertising
- Art Direction
- Illustration
- Experience Design

2008 – 2010 Polish Open University, Postgraduate Diploma – Advertising Management
2002 – 2007 The Academy of Fine Arts in Kraków, Master of Fine Arts, Degree in Painting


2018 - present • Rivers Agency • Senior Designer

2014 – present • Konopka Design • Principal and Art Director

2016 • Mary Kay, Inc.
Worked on re-branding Mary Kay’s key line of products. Projects included packaging design as well as establishing new brand guidelines for a new product launch in the US and Asian markets.

2015 Target Base

2013 – 2014 • Langrand & Co. • Houston – Texas • Art Director
Directed the creative strategy and marketing concepts of many health care and energy companies from all over the country. Worked on developing brand elements for the Houston’s main public transportation system.

2012 – 2013 • Pennebaker • Houston – Texas • Graphic Designer
Produced both online and print designs for multiple clients. Created the new corporate identity for Pioneer Energy Services.

2011 – 2012 • TVN S.A. – tv station • Kraków – Poland • Graphic Designer
Created the design of various websites and mobile applications for Poland’s leading television station. Worked with a team of web developers to create websites for Poland’s most popular television programs.

2008 – 2010 • Alma Market S.A. •  Kraków – Poland • Creative Manager/ Graphic Designer
Responsible for brand creation, design and management of the marketing campaign for Poland’s largest upscale delicatessen chain. Directed the in-house design group and coordinated with outside agencies to ensure the highest quality campaign effort. 

Cooperated with Poland's luxury jewelry and menswear brands to create a unique annual loyalty program catalog.